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Analyzing Media Messages 2e-Using Quantitative Content Analysis in Research

Author : Daniel Riff, Stephen Lacy, Frederick Fico
Master eBook ISBN10: 1410613429
Master eBook ISBN13: 978-1-410-61342-4
No of pages : 253
eBook Price : $59.95
(Price includes all sales taxes where applicable)
Originally Published : Jun 15, 2005
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike.

Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.

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