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Economics, Finance, Business & Industry

Managing and Marketing Radical Innovations-Marketing New Technology

Author : Birgitta Sandberg
Master eBook ISBN10: 0203930487
Master eBook ISBN13: 978-0-203-93048-9
No of pages : 286
eBook Price : $54.95
(Price includes all sales taxes where applicable)
Originally Published : Feb 29, 2008

This bookfocuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

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