Taylor and Francis Logo
 
My Wallet View Cart






Your Country:- United States
Resources

Economics, Finance, Business & Industry

Managing and Marketing Radical Innovations-Marketing New Technology

Author : Birgitta Sandberg
Master eBook ISBN10: 0203930487
Master eBook ISBN13: 978-0-203-93048-9
No of pages : 286
eBook Price : $54.95
(Price includes all sales taxes where applicable)
Originally Published : Feb 29, 2008
 

This bookfocuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.


Click on an eBook Format to add to Cart

       

Read about eBook format.    Buy printed Book



Order an electronic Inspection Copy


Buy printed Book

Copyright © 2010 Taylor & Francis Group, an informa business.
Terms and Conditions| Privacy Policy