Taylor and Francis Logo
My Wallet View Cart

Your Country:- United States

Economics, Finance, Business & Industry

Marketing the Arts-A Fresh Approach

Editor : Finola Kerrigan, Daragh O'Reilly
Master eBook ISBN10: 0-203-85507-8
Master eBook ISBN13: 978-0-203-85507-2
No of pages : 328
eBook Price : $61.95
(Price includes all sales taxes where applicable)
Originally Published : 27 Apr 2010
Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.

Click on an eBook Format to add to Cart


Read about eBook format.    Buy printed Book

Order an electronic Inspection Copy

Buy printed Book

Copyright © 2010 Taylor & Francis Group, an informa business.
Terms and Conditions| Privacy Policy