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Economics, Finance, Business & Industry

Marketing the Arts-A Fresh Approach

Editor : Finola Kerrigan, Daragh O'Reilly
Master eBook ISBN10: 0-203-85507-8
Master eBook ISBN13: 978-0-203-85507-2
No of pages : 328
eBook Price : $61.95
(Price includes all sales taxes where applicable)
Originally Published : 27 Apr 2010
 
Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.

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