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Interdisciplinary Studies

Industrial Collaboration with Japan-

Author : Louis Turner
Master eBook ISBN10: 0-203-84559-5
Master eBook ISBN13: 978-0-203-84559-2
No of pages : 144
eBook Price : $44.95
(Price includes all sales taxes where applicable)
Originally Published : 9 Jul 2010
 
This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be.

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