Taylor and Francis Logo
 
My Wallet View Cart






Your Country:- United States
Resources

Learning From Winners-How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

Author : Raymond Pettit
Master eBook ISBN10: 0203809653
Master eBook ISBN13: 978-0-203-80965-5
No of pages : 197
eBook Price : $70
(Price includes all sales taxes where applicable)
Originally Published : Oct 2, 2012
 

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.


Click on an eBook Format to add to Cart

       

Read about eBook format.    Buy printed Book



Order an electronic Inspection Copy


Buy printed Book

Copyright © 2010 Taylor & Francis Group, an informa business.
Terms and Conditions| Privacy Policy