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History of Popular Culture 2e-More of Everything, Faster and Brighter

Author : Raymond F. Betts, Lyz Bly
Master eBook ISBN10: 0203079485
Master eBook ISBN13: 978-0-203-07948-5
No of pages : 201
eBook Price : $34.95
(Price includes all sales taxes where applicable)
Originally Published : Dec 12, 2012

This lively and informative survey provides a thematic global history of popular culture focusing on the period since the end of the Second World War.

A History of Popular Culture explores the rapid diffusion and 'hybridization' of popular culture as the result of three conditions of the world since the end of World War Two: instantaneous communications, widespread consumption in a market-based economy and the visualization of reality. Betts considers the dominance of American entertainment media and habits of consumption, assessing adaptation and negative reactions to this influence.

Now updated, by Lyz Bly, to include major developments such as blogs and social networks, YouTube.com, and enhanced technologies such as the iPhone, iPod, and iPad as well as the way in which the internet has reshaped the ways we consume media. The book provides an engaging introduction to this pervasive and ever-changing subject.

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