Taylor and Francis Logo
 
My Wallet View Cart






Your Country:- United States
Resources

Perspectives on International Marketing - Re-issued (RLE International Business)-

Editor : Stanley Paliwoda
Master eBook ISBN10: 0203076613
Master eBook ISBN13: 978-0-203-07661-3
No of pages : 393
eBook Price : $48.95
(Price includes all sales taxes where applicable)
Originally Published : Jan 4, 2013
 

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.

The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.


Click on an eBook Format to add to Cart

       

Read about eBook format.    Buy printed Book



Order an electronic Inspection Copy


Buy printed Book

Copyright © 2010 Taylor & Francis Group, an informa business.
Terms and Conditions| Privacy Policy