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Economics, Finance, Business & Industry

The Active Consumer-Novelty and Surprise in Consumer Choice

Editor : Marina Bianchi
Master eBook ISBN10: 0-203-02291-2
Master eBook ISBN13: 978-0-203-02291-7
No of pages : 288
eBook Price : $54.95
(Price includes all sales taxes where applicable)
Originally Published : 18 Jun 1998
This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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