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Economics, Finance, Business & Industry

Consumer Value-A Framework for Analysis and Research

Editor : Morris Holbrook
Master eBook ISBN10: 0-203-01067-1
Master eBook ISBN13: 978-0-203-01067-9
No of pages : 224
eBook Price : $76.95
(Price includes all sales taxes where applicable)
Originally Published : 3 Dec 1998
 
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

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