Online Consumer Psychology -Understanding and Influencing Consumer Behavior in the Virtual World

Editor : Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch

Master eBook ISBN10 : 1-4106-1269-4

Master eBook ISBN13 : 978-1-410-61269-4

No of pages : 576

eBook Price : $57.5

Originally Published : 17 Feb 2005