In today’s business environment, competition arises when other organizations seek to do something your company does, only better. Competitive advantage is further secured when competitors cannot duplicate your company’s special advantage at all.Authors John Wagner and John Hollenbeck contend, based on solid research ,that an especially strong competitive advantage rests in the hands of the people who make up your organization. One of the most effective ways to secure competitive advantage lies in the best use of the knowledge, skill, and other human assets possessed by your company’s employees. No other firm has the same people as yours. <BR>Thus managing organizational behavior is essential to the process of gaining and sustaining competitive advantage.