The Dynamics of Persuasion -Communication and Attitudes in the 21st Century
Author: Richard M. Perloff
Master eBook ISBN10 : 0-203-87032-8
Master eBook ISBN13 : 978-0-203-87032-7
No of pages : 448
eBook Price : $69.95
Originally Published : 24 Mar 2010
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.