Editor : Jennifer Lees-Marshment, Jesper Stromback, Chris Rudd
Master eBook ISBN10 : 0-203-86933-8
Master eBook ISBN13 : 978-0-203-86933-8
No of pages : 320
eBook Price : $148
Originally Published : 10 Dec 2009
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.