Learning From Winners -How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success
Author: Raymond Pettit
Master eBook ISBN10 : 0203809653
Master eBook ISBN13 : 978-0-203-80965-5
No of pages : 197
eBook Price : $44.95
Originally Published : Oct 2, 2012
This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.