Celebrity Humanitarianism -The Ideology of Global Charity
Author: Ilan Kapoor
Master eBook ISBN10 : 0203082273
Master eBook ISBN13 : 978-0-203-08227-0
No of pages : 161
eBook Price : $44.95
Originally Published : Nov 12, 2012
In the last two decades especially, we have witnessed the rise of celebrity forms of global humanitarianism and charity work, spearheaded by entertainment stars, billionaires, and activist NGOs (e.g. Bob Geldof, Bono, Angelina Jolie, Madonna, Bill Gates, George Soros, Save Darfur, Mede Sans Front). This book examines this new phenomenon, arguing that celebrity humanitarianism legitimates, and indeed promotes, neoliberal capitalism and global inequality.
Drawing on Slavoj work, the book argues how celebrity humanitarianism, far from being altruistic, is significantly contaminated and ideological: it is most often self-serving, helping to promote institutional aggrandizement and the celebrity brand it advances consumerism and corporate capitalism, and rationalizes the very global inequality it seeks to redress; it is fundamentally depoliticizing, despite its pretensions to activism and it contributes to a postdemocratic political landscape, which appears outwardly open and consensual, but is in fact managed by unaccountable elites.