Consumer Value - More Information

Consumer Value is one of the few books which attempts to define and analyse exactly what it is that consumers want. The theme of ''serving'' the customer and customer satisfaction is central to every formulation of the marketing concept.
The major types of value are identified and related to one another through an innovative framework based around the following eight concepts:
* efficiency
* excellence
* status
* esteem
* play
* aesthetics
* ethics
* spirituality
With an international range of contributors and a highly individualistic approach, this book is guaranteed to provoke controversy.

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Contributor Information :Morris B. Holbrook, Columbia University, Bernd Schmitt, Columbia University, Franc Leclerc, University of Chicago, Richard L. Oliver, Vanderbilt University, Michael R. Solomon, Auburn University, Marsha L. Richins, University of Missouri, Kent Grayson, London Business School, Janet Wagner, University of Maryland, N. Craig Smith, Georgetown University, Stephen Brown, University of Ulster

Quotes

''For the thinking practitioner ... it provides ample food for thought.'' |I Centre for Organizational Excellence